Passionland

What’s the real benefits for Microsoft for spend a hell of USD 240 million?

SENDING A MESSAGE.
Message for all the Microsoft people and all people in the world about Microsoft’s commitment in Online Media. The investment sends a message to every Microsoft employee that we will invest aggressively, try new things, and push the business into new areas. Don’t underestimate the value of this message. It emboldens the entire company to get aggressive, stretch the boundaries, think outside the box. The message has ripple effects outside the company.

Wow!