Gift from Bangkok (1)

Categories : Marketing

I just couldn’t sleep last night in Changi Airport and i decide to write sumthin’ for Octokers. Hope you like it.

One of my favorite speaker is Jan Johnsen (not because the same name). He is a unit head revenue development unit of dtac, 2nd biggest mobile operator in Thailand. I wanna share to you a little about what he was shared to us. All about consumers. We better know what to make from knowing the consumers’ want. Dtac create a team (approx. 800 persons) who meets the existing and potential consumers weekly. The team is like an army team and about bi-weekly the top level management also join the army team. Wow wow wow. They always try to talk to their customers, makes no distance between them, serving them well and the most important thing is thinking like consumers’ think.

Learn from this case. I remember about PASSION that we already launch. Do you remember huh? I just imagine what will happen if all the octokers gonna be like army team to talk each other internal and external about PASSION? I think that’s gonna be awesome. Just start today!

Posted by Yan Gunawan at November 1st, 2007 10:38am | Trackback | RSS 2.0

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