Passionland

Most of us do believe that this is the era of consumer so-called as user-generated, consumer-generated and other sexy buzzword.

Starting from marketing communication world of which lot of advertisers shift their focus to consumer-generated ads, now it moves to company ownership. Most of us do aware that the most valuable football club currently is Manchester United with its white-hair Alex Ferguson as the manager

in UK, My Football Club introduced for the first time in history, fans have the opportunity to buy and take the control of a professional football club. Fans can choose which players should in and out.

Recently, they just bought Ebbsfleet United FC in UK — not so well-known club– but in fact it starts to show us the new new concept of football club ownership. One thing that matter most is the power of consumers! they will be the one who control companies and brands!!!