Nomad to Nomad ?
Some of you might have previous version of image above showing how people evolve. For me; image above will tickled me in a way that we actually going back to nomad because technology enable us to do so.
The difference between ancient and ‘neo’ nomad maybe only its tools and ‘know-how’. On ancient nomad, people will and always gather in groups, have their own sign/language, their own symbol, create their own currency (on bartering things) and their own unique habit (culture). All tools that used as means for their activities are simple, practical, and specific. Even, in some literature fashion also indicate their identity as a member of specific ‘ancient nomad’ groups (-although I’m still curious on how we can know how a pre-historic people dress-up-). Ancient-nomad will move places because many reasons included in this 2 groups; resource to support their groups and/or security.
‘Neo-Nomad’; will have all the social values had in ancient-nomad. Especially in Indonesia; I think Indonesian will be very easy to complete this sentence ‘let’s gather for ….”. We have community for almost every car type(even if it not a rare car), specific product from a brand - from id-mac, id-apple, ipod touch community, iphone, etc- , and specific sub-(sub-sub-…)group.
Thanks to technology, physical appearance will not be a mandatory; because we can have a ‘gathering’ in mailing lists, chat rooms, multiparties calling, and group SMS. Every participant can/want/need to be involved in decision making process; although most of the them never meet each other in person.
Demands (or dreams) to get more than what we have will always be there; either we need it or we want it. Started with a device that can only receive limited characters and a device that can exchange single duplex voice; now a device can do all things; text, voice, internet, music, photo, and ‘carry-able’.
Why we need it to be a ‘carry-able’ device? One of the reason is because we really want to take control on what we have, including our social networks / groups / community.
Technology shifted us to a ‘neo-nomad’ creatures.
1 million question: are we ready for this?
December 27th, 2007 at 9:28 am
Hiro, again..this is a very inspiring article.. the wisdom to know the basic nature of human being is a precious thing that we have to nurture all the time.. Human tends to extend their existence in many ways and medium, and technology enables them to extend their presence and existence.. I think it’s time to have a quantum leap for us, if we can’t afford the luxury in technology, at least we have to leap ahead our competitors in ideas and thinking… Go for it Juicer!
December 27th, 2007 at 8:53 pm
Hiro, a damn brilliant picture, may I use it as a cover of my workshop brochure? hehehe
the picture also reflects that internet is only a myth, mobile phone is a fact. anyway, suddenly come in my mind, why don’t we write a short article on mobile marketing and put it in SWA magazine, let say as a soft promotion of .juice to public? just take some data from your two postings and add with some insights on mobile marketing strategy, will be interesting and probably first in SWA magazine
interesting? so who will start the first word? ;)
December 28th, 2007 at 9:06 am
i took it from one of Tomi Ahonen’s presentation I think he wouldn’t mind :)
Writing an article will be one of brilliant plan for soft promotion.
but should we wait until at least we’ve signed something to a real client? what do you think?