Passionland

Maybe this isn’t the first in Indonesia, i dunno… But Naif has joined the international ranks of Radiohead, Mars Volta and The White Stripes by selling their album on a USB device… Abroad, the price is waaay higher than a typical music album on a CD format, maybe as high as three times… To compensate, labels are inserting more artworks and of course, due to the format, they are able to include the music video in the album… But, there’s no release on how much Naif will sell their USB album yet, we’ll just have to wait for that one…

Apparently, Naif is copying or rather, applying what the big artists are doing abroad… last year, Prince released his album freely in England, bundled with The Evening Standard Saturday edition… by lunch time, the newspaper is nowhere to be found. HMV, the biggest record store in the UK, even bought 300 copies of the newspaper and reasoned that they are a music store, hence they can sell anything if it contains music, albeit the sell… As for Naif’s case, not so long ago, i think it was last month’s edition, Naif newest album “Let’s Go” was bundled with Rolling Stones magazine, and the same happened, the magazine was nowhere to be found in such short time… Now, although me or other people might not agree to the “music album for free” practice, but i can’t help but think, if i were rolling stones magazine i’d find other artists to do it again with… heck, my publication was a sold out!!