This is an outstanding example of a brand experience tightly woven around a community’s interest. We have already known about co-branding between Nike and iPod. One of Nike’s product, Nike+Sport kit wirelessly connect Nike shoes to iPod nano. While running, iPod not only playing music but is also recording how far or fast we run. But not only record our data, Nike also facilitate us to upload the running data to nikeplus.com, to which we connect with running community’s all over the world and create fantastic brand experience. We can chart all our runs, plot our routes using Google maps, download music for next run, set running goals, or even compete with fellow runners from other country and track progress against them.
