Archive

Author Archive


vuitton brand goes to mass market in Asia

Categories : Branding

Luois Vuitton, the Paris-based luxury fashion and leather goods brand, which has never advertised on television, is executing a 180-degree change in that marketing policy here in Asia. I n order to push more deeply into this exploiding market, the elite hand bag company will be launching TV campaigns likely to push its sagging image further down-market. The Vuitton brand will now be hyped in commercial sandwiched between TV spots for toothpaste and shampoo brands in prime time. One reason for this dangerous gamble is that Vuitton’s upper-end customers are moving to more elite suppliers

0
Posted by adma.sari at Thursday, April 10th, 2008 2:11pm

Who says that man dont like reading?

Categories : Other

Probably you guys notice and listen what Petcha Kutcha issues. But did you realize that most of the time its always present by OctoBoys? Well…on the last Petcha Kutcha Lisa only help dr.Octo’s technical presentations…hehehehe… then i found this advertising. Now I know, they did play with the real model (Right Ben? :) ).

3
Posted by adma.sari at Thursday, March 27th, 2008 1:50pm