Passionland

This is an outstanding example of a brand experience tightly woven around a community’s interest. We have already known about co-branding between Nike and iPod. One of Nike’s product, Nike+Sport kit wirelessly connect Nike shoes to iPod nano. While running, iPod not only playing music but is also recording how far or fast we run. But not only record our data, Nike also facilitate us to upload the running data to nikeplus.com, to which we connect with running community’s all over the world and create fantastic brand experience. We can chart all our runs, plot our routes using Google maps, download music for next run, set running goals, or even compete with fellow runners from other country and track progress against them.

Luois Vuitton, the Paris-based luxury fashion and leather goods brand, which has never advertised on television, is executing a 180-degree change in that marketing policy here in Asia. I n order to push more deeply into this exploiding market, the elite hand bag company will be launching TV campaigns likely to push its sagging image further down-market. The Vuitton brand will now be hyped in commercial sandwiched between TV spots for toothpaste and shampoo brands in prime time. One reason for this dangerous gamble is that Vuitton’s upper-end customers are moving to more elite suppliers

The new XEROX logo. Many said looked like XBOX logo. And oh, the objective is that they don’t want to be known as just a copy machine company btw. And here’s one of the comments made on some design forum which i think is hillarious… 

This year, the industry floundered with guerrilla ads and social networking; 2008 should reemphasize digital media and a return to sales basics. or our round-up of the year in advertising and branding, we asked creative directors from agencies in four locations around the world to nominate work that made an impact in their regions in 2007. Our panel featured Johnny Vulkan, co-founder of and partner at the New York City-based agency, Anomaly; Simon Waterfall, current president of British advertising and design organization, D&AD, and co-founder of London-based digital agency Poke; Jonathan Kneebone, co-founder of Sydney-based creative collective, the Glue Society. Over in the multinational agency corner was Sheungyan Lo, executive creative director, northeast Asia, for JWT (WPP), based in Shanghai. Please read more.

Pepsi Luncurkan Produk Fesyen Wanita
Toto Pribadi - Okezone

PEPSI akan meluncurkan busana wanita terbaru untuk beberapa artis pendukungnya. Perusahaan soft drink ternama tersebut telah menggunakan jasa beberapa nama tenar seperti David Beckham, Spice Girls, dan Cindy Crawford untuk mendongkrak produknya. Dan dalam waktu dekat ini Pepsi juga akan menarik beberapa artis tenar lainnya untuk menjadi juru kampanye produk mereka.

Pepsi sebelumnya telah mengeluarkan pakaian pria di 200 tokonya yang tesebar di beberapa negara. Ternyata produk fesyen Pepsi mendapat sambutan dan antusias dari konsumen. Dan hal tersebutlah yang mendasari Pepsi untuk kembali merencanakan pembuatan pakaian wanita ke pasar.

“Produk ini tidak hanya akan diiklankan di majalah mode saja, tapi juga akan dikenakan oleh bintang ternama dan diabadikan di majalah tersebut,” ujar Joanne Loria, presiden eksekutif Joester Loria Group, Agen resmi Pepsi.

Dalam aksinya tersebut, Pepsi juga akan menampilkan busana sport, denim dan pakaian sisa seharga USD12. Semua koleksi terbaru dari pepsi tersebut akan dipasarkan di 1000 toko miliknya tahun depan