Passionland

Belum lama ini Coca Cola Zero melakukan brand activation yang bagus di acara Embassy Playground akhir February 2008 lalu.  Mereka mendatangkan DJ dari Belanda lengkap dengan perlengkapan Silent Disco yang tak lain adalah wireless headphone.

Yup, kalau orang bilang gak mungkin ada Coca Cola yang rasanya seenak Coca Cola tapi zero sugar - mungkin demikian pula dengan Silent Disco.  Awalnya pasti orang akan bilang tidak mungkin orang party tanpa menggangu orang lain, tapi melalui Silent Disco terbukti para clubbers bisa menikmati hingar bingar music ajep ajep tanpa mengganggu orang lain karena memang semuanya menggunakan wireless headphone :-)

Konsep Silent Disco ini sendiri sebenarnya pertama kali diperkenalkan di Glastonbury 2005 (Untuk detailnya bisa dibaca di http://news.bbc.co.uk/2/hi/in_pictures/4623247.stm  lihat di foto no 7 dan 11)

Jadi apa mungkin nantinya ada Silent Disco permanent? Di apartment mungkin? Kalau di apartment asli belum pernah ada nih ;-p

Last friday was great. I see lots of marketers passionately discuss on their own table group, how to make their customer talk, promote and sell their product/service. That’s right, in this competitive era with abundance of choices, marketer should be more creative and creating program that can make word of mouth. I can say the best medium for marketing your product or service.

People believe their friends/others instead of advertisement. But I didn’t say that we don’t need ads, if you have lots of budget, make advertisement that create buzz to increase your MOUTH SHARE.

Although, Buzz is not enough anymore. Now it’s the era of MEANING MAKER, where we create the story/topic to ensure our talkers have something to talk about and easier for them to promote and even (why not) selling.

During the workshop, each table choose one real product/service from their table. So you’ll hear Blue Bird case on one table, Vita Charm on the other end, ANteve, Polygon, DRtv, Smart, Rolling Stone Magazine and although most of the case was good we have to decide only 1 winner, the table with a case from Samsung new handphone.

The phone is very unique, although looks slim and stylist but Samsung creatively made it for those people who used to be clumsy with their phone. This 3G phone with shock resistance sell for only 1,5 Million Rupiah.

Oh My Goodness, now I became their ‘TALKERS’

More photo can be seen here