Passionland

Blame Adobe Flash for this new term/position. So, if someone mentioned “Devigner” to you, you have to know that it stands for “developer and designer”. So a devigner is a guy who can design as well as code (programming). Yup, sounds like super human, but this being really exist. This being is not limited to Flash platform, but if you watched closely the content of the internet today, you’ll find this shifts from information to experience. As the broadband get matured, people start embedding audios, videos and animation to websites. The most common tool to build such rich content is by using Adobe Flash. Besides Flash, there are many other platform such as Silverlight, Processing, and Viewpoint3D to name a view.

So, be prepared for richer experience of online interactive and its broad possibilities. It’s everything you can think of.

Today I went to dinner with some friends after having a late lunch meeting (yes it’s Sunday and should be sabbath). One of my friend which is a very talented fashion editor at Bazaar and also a regular reader of this blog asked, why this blog has gone silence this past two weeks. Well if you’re having the same thought, the reason is we’re dead busy, classique answer. Yup, dead busy but for me personally it’s exciting. Ok, so here goes my first post in 2008.

One of our neighbor country has done a very effective TVC for one of its destination city, well at least I and some people on the net are captured. I’m quite sure that this campaign will be buzzed around in the upcoming month. It’s Korea for Hi Seoul TVC. I first saw this campaign earlier this month on MTV, but I think this is a campaign for 2007.
The commercial is so MTV style, and I guess they really wanted to target this MTV generation. There are two smart elements that makes this ad grabs my attention. First off is the intro, where a dog asked to a really boring girl whether she recently saw a talking dog, and the girl was so damn bored that she just point out a direction to her left with her blank eyes stare with no excitement nor surprised that she just met one. Then come the second part which pretty much standard beauty shot of night life in the city. It’s not the visual that captured my attention and I’m not saying that the visual is bad at all, but what makes this ad get buzzed is the soundtrack. The music is very catchy chillin’ up tempo beat, simple lyric and very easy to remember. So the next action for me was open up my laptop went to Google and start throwing keywords into the magic box.

And here comes the buzz. This quest started to become exciting when I found out that there are many people are also looking for this, asked this in Yahoo!Answers and blog this and you can’t find the good quality video of this ad anywhere on the net (at least until yesterday I couldn’t find one), but instead you’ll find this video getting taped by a cellphone stratight form the TV and someone has put this up in Youtube.
Continue reading …

It’s Christmas guys!! So, Merry Christmas to all of you whom celebrate it, and happy holidays to all of you who don’t. So yeap, this Christmas post, I’ll try to compile series of Christmas viral made by agencies all around the world. Since last year, it seems like there’s and unwritten agreement of making cool Christmas viral. We were also planning to make one for ourself, but unfortunately, we’ve been really busy at this end of year. We promised to make one next year. So, here are the list:

• Grow a Xmas Tree by Pill and Pillow
• Deep Wish by Denkwerk
• Free Albert by JWT CET
• Happy Holidays by McCann Detroit and Los Angeles
• City of Lights by Basik Group
• Exobotics! by Exopolis
• Christmas 2007 by Tribal DDB Sydney
• Holiday Greeting by Big Spaceship
• Holiday Greeting 2006 by Big Spaceship
• Holiday Office Party Hall of Fame by AQKA NY
• Wieden’s Wood by W+K
• Felices Fiesta Sconea by EA
• Happy Holidays 07 by LitFuse
• Golden Tidings by Juxt
• Holiday Card by W+K NYC
• Claus on Ice by 2Fresh
• Christmas Lights by Agency Republic
• Season’s Greetings by LBi
• Happy Christmas by AQKA
• Tatoo Santa by R/GA
• Warmest Greetings by Publicis & Hal Riney
• Secret Santa by You Plus We

Happy Holidays!!

Decided to update this post. Seems BannerBlog has the complete list. Check ‘em out!!

Okay, I’m gonna have to break my promise that I will always post 3 topics inside my post. But this piece is really great, and it’s worth breaking my promise. I don’t know what else to say, I don’t want to spoil this. Here’s a hint, this is a really really great work done by - who else - Crispin+ Porter and Bogusky for BK. If you’re a fan of ‘em works, you don’t want to miss this, and if you’re not a fan, I guarantee you’re gonna like this Whopper Freakout. Have here or take away, just give me my Whopper!!

P.S. If you missed their other piece for BK, you can catch Subservient Chicken and Angry Gram.
Whew, at least I give out 3 links.

Okay, please blame Google if I write too much on this blog. Since I used their reader, I got like hundreds (may be more) of interesting reading every 12 hours. So I read some like 60 feeds in the morning, another 60+ by lunch and another 60 before I go to bed. So from now on, I decided to write 3 different stuff in one post. Damn, it’s just too many cool things happened in one day.

First up, I stumbled upon this online campaign by Sprint. Why this campaign is so interesting, is because this really hit the spot (sorry I just don’t want to spoil the site). The stuff they presented in their website really conveys their tag line “Fast-forward through the boring parts of life”. I strongly recommend you go to this site, because you’ll learn a lot of stuff there, that’ll save many many hours of your life. My favorite is “Quick-peel Potato” and “Quick-peel Egg”.

So this next ad was done for a Germany car rental company, this has won Grand Prix at Eurobest, and yeah they deserved it. Very smart use of media, the Google adsense, and report said that this ad gain 47% more clicks than before. Very cool!

Last is the ad for Mini. Aligning with their ambient medium ad, this banner was created. Well, it might be just a playable banner, but the twist is remarkable. See it here.