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Archive for the ‘Marketing’ Category


Foto Bugil Alona

Categories : Marketing

Word of Mouth did it again. Saat ini website www.cynthiaraalona.com sedang ramai dikunjungi, hanya dengan email blast yang sifatnya un-official.

Kalau in WOM by design maka kita akan lihat bagaimana Alona bisa memanfaatkan keadaan ini. Maklum saat ini dia sedang atau akan shooting Kawin Kontrak 2. Dan walau sebelumnya sudah sempat menjadi cover majalah Female dan Popular, sempat tampil di iklan Mie Sedap, Lippo bank dan Sabun cuci Bu Krim namun namanya not ring a bell. So dengan langkah ini, tentunya sekarang lebih banyak orang yang ‘aware’ dengan nama Alona.

Tapi kalau mengikuti beritanya, pihak Alona menegaskan bahwa ini bukan untuk mendongkrak popularitas. Ia menduga ini dilakukan oleh mantan managernya. Hubungan mereka sebagai artis dan manager putus karena perselisihan.

Pertanyaan saya, sekarang kan website www.cynthiaraalona.com up and running, apakah Alona tidak punya hak untuk minta foto-foto bugilnya diturunkan? selain itu, siapa pemilik website tentunya bisa diusut kan?

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Posted by Yoris Sebastian at Saturday, July 12th, 2008 10:14am

D to G Cup

Categories : Marketing

 Wonderbra show us ‘real’ breasts?The new campaign from Wonderbra shies away from its traditional marketing efforts - it’ll be featuring ‘real women’ a term made popular by Dove and its ‘Real Beauty’ campaigns.A decade on from its arresting Hello Boys posters featuring Eva Herzigova, Wonderbra is hoping to make as big an impact by inviting women from across the UK to pose in their underwear for the brand’s latest ad campaign.Just read the introduction of Wonderbra ;)Hello girls,Welcome to the much bigger world of Wonderbra, where we’re launching our eagerly awaited range of D to G cup sizes. This gorgeous new range has been specifically designed to enhance and flatter a more curvaceous figure and give you girls that sexy, Wonderbra look you’ve been waiting for. To coincide with this new addition to our collection we’re looking for confident girls of all shapes and sizes to become our models. In fact, we’re looking to fill a whole billboard full of you. So if you think you’ve got the attitude to be a Wonderbra girl then take a look at how you can get involved.

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Posted by Sumardy at Tuesday, June 24th, 2008 1:23pm

Nike+SportBand

Categories : BrandingMarketing

This is an outstanding example of a brand experience tightly woven around a community’s interest. We have already known about co-branding between Nike and iPod. One of Nike’s product, Nike+Sport kit wirelessly connect Nike shoes to iPod nano. While running, iPod not only playing music but is also recording how far or fast we run. But not only record our data, Nike also facilitate us to upload the running data to nikeplus.com, to which we connect with running community’s all over the world and create fantastic brand experience. We can chart all our runs, plot our routes using Google maps, download music for next run, set running goals, or even compete with fellow runners from other country and track progress against them.

Nike+SportBand

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Posted by marlin.silviana at Tuesday, June 17th, 2008 10:35am

carikamu.com goes to facebook…..

Categories : Marketing

it’s been a long time since the last time I posted my passion into this land.

carikamu.com in facebook

Ok… I admit, I want to ask you guys *again* to try carikamu.com facebook apps version.

it’s a starting point to show our existence in web application and portal development.

so guys… please join and be a part of narcist community….. :)

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Posted by Hiro Whardana at Friday, April 11th, 2008 2:31pm

Silent Disco 2005 & 2008

Categories : EventsInspirationsMarketing

Belum lama ini Coca Cola Zero melakukan brand activation yang bagus di acara Embassy Playground akhir February 2008 lalu.  Mereka mendatangkan DJ dari Belanda lengkap dengan perlengkapan Silent Disco yang tak lain adalah wireless headphone.

Yup, kalau orang bilang gak mungkin ada Coca Cola yang rasanya seenak Coca Cola tapi zero sugar - mungkin demikian pula dengan Silent Disco.  Awalnya pasti orang akan bilang tidak mungkin orang party tanpa menggangu orang lain, tapi melalui Silent Disco terbukti para clubbers bisa menikmati hingar bingar music ajep ajep tanpa mengganggu orang lain karena memang semuanya menggunakan wireless headphone :-)

Konsep Silent Disco ini sendiri sebenarnya pertama kali diperkenalkan di Glastonbury 2005 (Untuk detailnya bisa dibaca di http://news.bbc.co.uk/2/hi/in_pictures/4623247.stm  lihat di foto no 7 dan 11)

Jadi apa mungkin nantinya ada Silent Disco permanent? Di apartment mungkin? Kalau di apartment asli belum pernah ada nih ;-p

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Posted by Yoris Sebastian at Monday, April 7th, 2008 12:35am