Untuk sign-up ke blogsite ini aja kita perlu approval dari adminnya, yah sama sih kurang lebih sama passionland, tapi kalo passionland bisa dibuka public, ini gak bisa… Pas sign-up pun kita juga mesti ngajuin alasan yang jelas kenapa mau ikutan… Dan kalau gue gak salah, gak semua diapprove sama adminnya…

Sedangkan untuk contentnya, MTV sticky ini kurang lebih kayak trend centre-nya MTV. Di blogsite ini staff MTV di seluruh dunia posting hal-hal yang dianggap deket dengan audiencenya MTV. Selain itu, blogsite ini tujuannya juga untuk filtering informasi. Jadi kan kita sering dapet spam atau berbagai forward-an, nah gak semuanya itu gak berguna kan… Jadi lewat MTV Sticky ini, membernya saling merekomendasikan artikel-artikel yang bagus dan worth to read/know.

Mungkin perbedaan MTV Sticky dengan blog kita ini ada di newsletter yang dipublish oleh MTV. Jadi dari tema-tema yang paling populer threadnya, MTV nyusun majalah per 3 bulanan dengan tema-tema tersebut. Tentunya, majalah itu juga ada value lebihnya, yaitu informasi-informasi tadi udah didukung oleh data riset…

Mungkin karena blogsite ini MTV tetep dekat dengan audiencenya, tapi mungkin juga nggak.. soalnya gue sih sekarang udah jarang banget nonton MTV secara isinya reality show, tapi mungkin gue udah gak masuk itungan target audiencenya mereka, ya gak?

Word of Mouth did it again. Saat ini website www.cynthiaraalona.com sedang ramai dikunjungi, hanya dengan email blast yang sifatnya un-official.

Kalau in WOM by design maka kita akan lihat bagaimana Alona bisa memanfaatkan keadaan ini. Maklum saat ini dia sedang atau akan shooting Kawin Kontrak 2. Dan walau sebelumnya sudah sempat menjadi cover majalah Female dan Popular, sempat tampil di iklan Mie Sedap, Lippo bank dan Sabun cuci Bu Krim namun namanya not ring a bell. So dengan langkah ini, tentunya sekarang lebih banyak orang yang ‘aware’ dengan nama Alona.

Tapi kalau mengikuti beritanya, pihak Alona menegaskan bahwa ini bukan untuk mendongkrak popularitas. Ia menduga ini dilakukan oleh mantan managernya. Hubungan mereka sebagai artis dan manager putus karena perselisihan.

Pertanyaan saya, sekarang kan website www.cynthiaraalona.com up and running, apakah Alona tidak punya hak untuk minta foto-foto bugilnya diturunkan? selain itu, siapa pemilik website tentunya bisa diusut kan?

Until today, that is, when the project was rekindled with a modern twist.

Using a giant “electronic telescope” and state-of-the-art technology, England and America were joined once again when the tunnel entrances were reopened beside Tower Bridge in London and Brooklyn Bridge in New York. It meant that New Yorkers and Londoners could wave to each other across the sea and begin the kind of mute dialogue that was only a dream all those years ago for eccentric engineering entrepreneur Alexander Stanhope St George (deceased).

Or at least, that’s the way the story goes.

What is certain is that now you can indeed stand on the South Bank of the UK end of the 21st century “Telectroscope” - and see someone standing 3,460 miles away across the water. And - oh dear - it didn’t take the Brits too long to utilise it for a bit of fun at the expense of their American cousins. The truth is that the Telectroscope - installed by Artichoke, the same people who spectacularly paraded a mechanical elephant through London two years ago - probably employs the latest broadband, camera and satellite technology to close the gap between our two great nations.

The Telectroscope uses 6ft screens and a Jules Verne style telescope that gleams with brass and an array of Victorian dials. Participants peer into one end of the screen - and hey presto - they can see anyone standing at the other side. “Part of the idea is just to allow people to use it in whatever way they want,” said Mr St George, 53, from Bristol, who insists he developed the Telectroscope after discovering his great-grandfather’s dusty notes and diaries in an attic.

“The thought of a tunnel under the Atlantic is fascinating,” he said. “What child has never dug a hole at the beach and wondered how long it would take to go through to the other side of the world? “The Telectroscope is a stage, and the people who use it are the performers. “Their unpredictability is all part of it. It’s encouraging people think about different ways of communicating, to see people living everyday lives thousands of miles away - and, perhaps, to study the way everyone reacts differently to something they’re not quite sure about.”

So look at this below pictures  then decide which type of presentation are you? ;-p

There is 3 steps to bring the moment for your consumers :

1. Find the moment - the most relevant place and time for your product interact with the consumers

2. Create the moment - how you design the event and offer brand experience that attract the audiences

3. Fuel the moment - how you connect the consumers with the brand, let them participate and spread excitement and enthusiasm to the others.

May be this video from Sony Bravia will tell more than words to explain how the brand try to give not only a message of color but experience playing color by inviting Tokyo’s citizen to”COLOR TOKYO” (the campaign).

Maybe this isn’t the first in Indonesia, i dunno… But Naif has joined the international ranks of Radiohead, Mars Volta and The White Stripes by selling their album on a USB device… Abroad, the price is waaay higher than a typical music album on a CD format, maybe as high as three times… To compensate, labels are inserting more artworks and of course, due to the format, they are able to include the music video in the album… But, there’s no release on how much Naif will sell their USB album yet, we’ll just have to wait for that one…

Apparently, Naif is copying or rather, applying what the big artists are doing abroad… last year, Prince released his album freely in England, bundled with The Evening Standard Saturday edition… by lunch time, the newspaper is nowhere to be found. HMV, the biggest record store in the UK, even bought 300 copies of the newspaper and reasoned that they are a music store, hence they can sell anything if it contains music, albeit the sell… As for Naif’s case, not so long ago, i think it was last month’s edition, Naif newest album “Let’s Go” was bundled with Rolling Stones magazine, and the same happened, the magazine was nowhere to be found in such short time… Now, although me or other people might not agree to the “music album for free” practice, but i can’t help but think, if i were rolling stones magazine i’d find other artists to do it again with… heck, my publication was a sold out!!