Passionland

 Percaya nggak percaya, di kota besar seperti Jakarta ojek jadi modatransportrasi umum paling fleksibel. Paling cepat karena tanpa macet,murah, dan penggunanya lengkap dari kalangan bawah sampai atas.“Di kawasan bisnis Thamrin, Kuningan dan sekitarnya banyak pejabatperusahaan selevel Manager ke atas yang wira wiri naik ojek. Biasanya untuktrek jarak dekat, misalnya dari gedung satu ke gedung lainnya,” buka KokoSandoza, Presiden Director PT Ningrat Muda Mandiri.Berlatar belakang fenomena ini lah, Limo bike diluncurkan. Tentunya dengankonsep yang lebih eksklusif dengan paduan antara kecepan dan style karenadibuat khusus untuk mengakomodir kebutuhan kaum high end.Penasaran? Pada launching yang berlangsung siang tadi (14/6), di Sun Motor,Jl Fatmawati, Jakarta Selatan diperlihatkan wujud sang limo bike.“Demi kenyamanan kita menggunakan Piaggio Spy 125 dan GT 200, lalupenumpang juga diberikan helm berkualitas tinggi serta perlengkapanberkendara lain seperti jacket, penutup kepala, penutup celana,” terang DwiCesario, Operations Director PT Ningrat Muda Mandiri.Selain itu perlengkapan seperti boks bagasi sebagai tempat laptop danbarang berharga lainya juga tersedia. “Pengendaranya juga kita seleksisecara ketat untuk mengeliminir kecelakaan,” tambah DwiSeperti kita tahu, resiko berkendara dengan sepeda motor tetap tinggi.Untuk itu asuransi menjadi kewajiban bagi armada dan para penumpangnya.“Jadi konsumen tidak perlu was-was lagi,” janji Dwi.Lalu kapan mulai beroperasi? “Di Bali kita start awal Juli ini, sedang diJakarta sekitar akhir Juli,” ungkap Dwi sambil menjelaskan layanan LimoBike ini.“Kita punya tiga layanan, yang pertama single trip, daily rental, danwisata toring. Khusus untuk single trip kita akan buka hot line agarkonsumen bisa langsung menelepon bila membutuhkan jasa kami,” tutup Dwi.Wah kaya taksi ya, Mestinya disebut Ojek Eksmud aja.

This morning I did my ritual, reading Jawa Pos newspaper in pdf format (from its website), and I found a very interesting article. Then I check that in other sources, and here I wanna share it to you all.. the crazy, awesome, wonderful, magnificent idea of building a DYNAMIC TOWER.Italian architect David Fisher is building his first skyscraper, the Dynamic Tower, and it happens to be one of the most ambitious construction plans since the Pyramid of Khufu. Every floor of the 80-story self-powered building rotates according to voice command, and nearly the entire structure of the $700 million building is pre-fabbed. I caught up with the architect in New York, and he blew my mind again and again.Fisher was inspired to design the Dynamic Tower during a visit to a friend’s top-floor Midtown Manhattan apartment. “I had a view of the Hudson River and East River at the same time, it was beautiful and I wanted to make that feeling accessible to more people.” He loves the idea of seeing the sun rise and set in the same room, and considers the building to be four-dimensional. “Time is always changing the shape of the building,” he told me.The rotation takes up to 3 hours (so you’re not always spilling your coffee), and gets power from photovoltaic solar cells and 79 wind turbines, one located between each floor. The system is meant to create enough energy to power to the entire tower and still have juice to spare for some surrounding buildings. According to Fisher, two of these $700 million futuristic scrapers are planned so far, one each in Dubai and Moscow. They will be built using a truly radical technique.Construction on the Dynamic Tower will be unlike anything that preceded it. The only part of the tower built on site will be the skinny center core. It is strong enough to hold the floors in place, and will contain the building’s elevators, which transport people and cars right to their door. Each floor will be made piece by piece in a factory in Italy—a throwback to Fisher’s previous life in prefabricated bathroom design—and placed onto the core using a lift system. With this method, each story is completed in about six days. By comparison, traditional ground-up methods can take six weeks per floor.Groundbreaking for Dynamic Towers in Dubai and Moscow is expected to happen in the fall, with construction reaching completion by the end of 2010.  

Many people said picture tell a thousand words.

So look at this below pictures  then decide which type of presentation are you? ;-p

 Wonderbra show us ‘real’ breasts?The new campaign from Wonderbra shies away from its traditional marketing efforts - it’ll be featuring ‘real women’ a term made popular by Dove and its ‘Real Beauty’ campaigns.A decade on from its arresting Hello Boys posters featuring Eva Herzigova, Wonderbra is hoping to make as big an impact by inviting women from across the UK to pose in their underwear for the brand’s latest ad campaign.Just read the introduction of Wonderbra ;)Hello girls,Welcome to the much bigger world of Wonderbra, where we’re launching our eagerly awaited range of D to G cup sizes. This gorgeous new range has been specifically designed to enhance and flatter a more curvaceous figure and give you girls that sexy, Wonderbra look you’ve been waiting for. To coincide with this new addition to our collection we’re looking for confident girls of all shapes and sizes to become our models. In fact, we’re looking to fill a whole billboard full of you. So if you think you’ve got the attitude to be a Wonderbra girl then take a look at how you can get involved.

This is a case study from the most favourite speaker (I guest) in 3rd AMPF (Asia Pacific Media Forum) in Bali 4-6 June 2008. The speaker is Kentaro Kimura, creative director & account planner Hakuhodo KETTLE Inc Japan. His presentation was about “How to Boil The World ? Bringing the Moment in Media”. According to Kentaro San, one thing that make an activity become so special is “the moment” because “the moment” will give new life or momentum for a product or brand.

There is 3 steps to bring the moment for your consumers :

1. Find the moment - the most relevant place and time for your product interact with the consumers

2. Create the moment - how you design the event and offer brand experience that attract the audiences

3. Fuel the moment - how you connect the consumers with the brand, let them participate and spread excitement and enthusiasm to the others.

May be this video from Sony Bravia will tell more than words to explain how the brand try to give not only a message of color but experience playing color by inviting Tokyo’s citizen to”COLOR TOKYO” (the campaign).