Passionland

Many people said picture tell a thousand words.

So look at this below pictures  then decide which type of presentation are you? ;-p

 Wonderbra show us ‘real’ breasts?The new campaign from Wonderbra shies away from its traditional marketing efforts - it’ll be featuring ‘real women’ a term made popular by Dove and its ‘Real Beauty’ campaigns.A decade on from its arresting Hello Boys posters featuring Eva Herzigova, Wonderbra is hoping to make as big an impact by inviting women from across the UK to pose in their underwear for the brand’s latest ad campaign.Just read the introduction of Wonderbra ;)Hello girls,Welcome to the much bigger world of Wonderbra, where we’re launching our eagerly awaited range of D to G cup sizes. This gorgeous new range has been specifically designed to enhance and flatter a more curvaceous figure and give you girls that sexy, Wonderbra look you’ve been waiting for. To coincide with this new addition to our collection we’re looking for confident girls of all shapes and sizes to become our models. In fact, we’re looking to fill a whole billboard full of you. So if you think you’ve got the attitude to be a Wonderbra girl then take a look at how you can get involved.

This is a case study from the most favourite speaker (I guest) in 3rd AMPF (Asia Pacific Media Forum) in Bali 4-6 June 2008. The speaker is Kentaro Kimura, creative director & account planner Hakuhodo KETTLE Inc Japan. His presentation was about “How to Boil The World ? Bringing the Moment in Media”. According to Kentaro San, one thing that make an activity become so special is “the moment” because “the moment” will give new life or momentum for a product or brand.

There is 3 steps to bring the moment for your consumers :

1. Find the moment - the most relevant place and time for your product interact with the consumers

2. Create the moment - how you design the event and offer brand experience that attract the audiences

3. Fuel the moment - how you connect the consumers with the brand, let them participate and spread excitement and enthusiasm to the others.

May be this video from Sony Bravia will tell more than words to explain how the brand try to give not only a message of color but experience playing color by inviting Tokyo’s citizen to”COLOR TOKYO” (the campaign).

Maybe this isn’t the first in Indonesia, i dunno… But Naif has joined the international ranks of Radiohead, Mars Volta and The White Stripes by selling their album on a USB device… Abroad, the price is waaay higher than a typical music album on a CD format, maybe as high as three times… To compensate, labels are inserting more artworks and of course, due to the format, they are able to include the music video in the album… But, there’s no release on how much Naif will sell their USB album yet, we’ll just have to wait for that one…

Apparently, Naif is copying or rather, applying what the big artists are doing abroad… last year, Prince released his album freely in England, bundled with The Evening Standard Saturday edition… by lunch time, the newspaper is nowhere to be found. HMV, the biggest record store in the UK, even bought 300 copies of the newspaper and reasoned that they are a music store, hence they can sell anything if it contains music, albeit the sell… As for Naif’s case, not so long ago, i think it was last month’s edition, Naif newest album “Let’s Go” was bundled with Rolling Stones magazine, and the same happened, the magazine was nowhere to be found in such short time… Now, although me or other people might not agree to the “music album for free” practice, but i can’t help but think, if i were rolling stones magazine i’d find other artists to do it again with… heck, my publication was a sold out!!

This is an outstanding example of a brand experience tightly woven around a community’s interest. We have already known about co-branding between Nike and iPod. One of Nike’s product, Nike+Sport kit wirelessly connect Nike shoes to iPod nano. While running, iPod not only playing music but is also recording how far or fast we run. But not only record our data, Nike also facilitate us to upload the running data to nikeplus.com, to which we connect with running community’s all over the world and create fantastic brand experience. We can chart all our runs, plot our routes using Google maps, download music for next run, set running goals, or even compete with fellow runners from other country and track progress against them.