Passionland

Still on Eternal Heritage… in some of seminars that I gave, many times people talking about the big expenses that I need to do I Like Monday. I admitted, I have the luxury on creating the first weekly music event in Indonesia without any sponsors because of Hard Rock Cafe have a commitment and budget to support music industry although haven’t have any guaranteed of profit in the future. I managed to get approval from all my bosses.

But, I also have an example of an innovative event without spending any money.

It happened when I run MTV trax Magazine, we need to celebrate our 2nd Anniversary but have no budget and the cash flow still very bad.

So how to make a creative event that provocative like MTV did in America or in the UK?

“But they have a huge budget compare to us… and we don’t have a single budget” said my team during our meeting. The answer is to creating event that so good and easily can attract sponsors.

Creating an event to travel to somewhere that people didn’t know where they going? Yes, Why not.

Live Perfomance on the Plane? Yes, why not.

Please welcome… MTV trax Destination Nowhere..!!

We hook up travel agent and airlines to support us. We sell limited space for the readers with some margins to cover the ground expenses for artist and press that we invite.

Cokelat perform on the plane… We all travel without knowing where we going… it was fun.. more fun than when you already know where to go…

We don’t even think of MURI (Indonesian Museum of Record), but as soon as we are covered on Kompas first page, then we finally awarded MURI.

This innovation has inspired many others.. like fashion show on the plane, children coloring on the plane, seminar on the plane, new year’s eve dj on the plane and so on..

I believe many people have creative ideas but haven’t pushed their ideas until it become reality. Start with a small ones.. then you’ll get your confidence ;-p

As we can see Trans TV headline on Kompas, the biggest newspaper in Indonesia because they got the Indonesian Museum of Record (MURI) for the biggest recruitment ever for private companies.

It’s not only because they’re gettin’ MURI. I like it because it is relevance with their brand and product, new tv can attract so much candidates. Good companies attract huge numbers of candidates, right?

Who said that MURI only goes to marketers? HR can.. Design can.. all other business can… It depends to your passion to push your creative ideas become reality… ;-p